Sonic Drive-in to Be Acquired by Parent Company of Buffalo Wild Wings
It looks like Sonic will be joining forces with the company who owns Buffalo Wild Wings, Arby's and Rusty Taco.
The deal was announced Tuesday, September 25th, as Sonic Corp. will be purchased by Inspire Brands for $2.3 billion dollars. (That's a lot of tots!)
From Inspire Brands:
As one of the largest owner-operators of company-owned and franchised restaurant brands, Inspire appreciates the unique culture of collaboration between Sonic and our franchisees. Sonic franchisees are engaged in planning regarding technology, new products and marketing programs, and the team at Inspire recognizes the central role our franchisees have played, and will continue to play, in Sonic’s success. We look forward to working closely with Inspire as we continue to provide made-to-order American classics, distinctive flavors and the most personalized guest experience in our industry.
Of course, the transaction must still be approved by Sonic Corp. shareholders. I just hope we will not see buffalo wing flavored slushes coming any time soon.