You've proven to Apple you'll happily overpay for whatever they sell.  So it looks like they're going to keep pushing until you give them a reason to stop.

Here's the latest.  Apple has teamed with Philips on the, quote, "world's smartest light bulb," called Hue.  It goes on sale today, exclusive in Apple stores and it costs $59!  Thats right, for one light bulb.  $59 smackeroos!

The Hue system works with your iPad or iPhone.  You can wirelessly control your light bulbs.  You can make them brighter or dim them.  They change colors for mood lighting like "sunset" or "beach scene." Yeah, now you have to have one right? I have to admit I kina want one too.

To use the Hue system you have to buy the starter kit, which includes a wireless control center that plugs into your Internet router, plus three bulbs.  That costs $199 and comes with one light bulb, again, each additional bulb is $59.

Philips says these are special energy-efficient bulbs that last 15 years and consume one-fifth the energy of regular bulbs.  So maybe they'll pay for themselves?

Check it out and tell the truth, are you going to try the "Hue" system?