On Tuesday's episode of "The Today Show," Hoda Kotb and Kathie Lee Gifford watched the video of Texas Tech defensive back Justus Parker receiving a scholarship. They butchered the intro and talked about Kathie Lee's son for the last minute, but right after the video, Hoda nailed the spirit of the video.

"He's loved by his team," she said to sum it up.

I think that's part of the reason Kirby Hocutt retained Kliff Kingsbury despite back-to-back poor seasons. The behind-the-scenes bond on this team is pretty incredible and is being noticed nationwide.

And, who doesn't love a walk-on scholarship video?

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