Jelly Belly ‘Belly Flops': The Truth Behind Jelly Bean Discrimination

We all know that Jelly Belly is the king of the Jelly Bean world. Jelly Belly jelly beans were introduced in 1976. In 1976, David Klein, a candy and nut distributor, approached the Herman Goelitz Candy Company (now Jelly Belly Candy Company) and requested a new type of jelly bean with "natural" ingredients sold in single flavors.

Fruit purees and juice concentrates were added to the natural ingredients of the Herman Goelitz Candy Company Mini Gourmet Jelly Bean, and the Jelly Belly jelly bean was born.

Jelly Belly officially has 50 flavors (originally 40) that are made year-round. Additionally, Jelly Belly produces "rookie" flavors that sometimes are added to the jelly beans in the 50 official flavors if they become popular enough. Oh by the way Jelly Belly had 190 Million in revenue in 2012.

Ever think what happens to the sad little deformed and irregular Jelly Bellies? Back in to the melting pot and try again? No way, they get their own bag of deformed friends to hang out with:

Check out this official bag of "Belly Flops."