Vera Bradley just opened up a location in Lubbock, and people are losing their minds.

West End Center (2910 W Loop 289), the new home for Vera Bradley in Lubbock, welcomed the retailer in grand fashion, posting pictures of the new store on Facebook, along with video of its ribbon cutting. And wow -- the place looks incredible.

Vera Bradley is known for their designer purses, luggage and fashion accessories.

What the Vera Bradley store in Lubbock looks like:

Video of Vera Bradley's opening at the West End Center:

If you swing by Vera Bradley this weekend for its grand opening sale, make sure you let 'em know you heard about it on our website.