In a move that hopefully didn’t take a room full of high-priced consultants, ABC has announced the name of Katie Couric’s upcoming talk show: ‘Katie.’

“I think Katie is a unique brand in television,” said executive producer Jeff Zucker in June. “The mere fact that you can just say Katie and know who we are talking about is evidence of that.”

The show, set to debut in September of 2012, is expected to use sites such as to take full advantage of social media and interactivity.

Couric, who last anchored ‘CBS Evening News,’ isn’t the only news person to use a first name as a talk show title — CNN’s Anderson Cooper will launch the eponymous ‘Anderson’ later this year as well.

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