41 Years Strong: La Frontera Is Still an Amarillo Favorite

In a time when a lot of restaurants and businesses are finding themselves shutting their doors in Amarillo, we have those that manage to stay open and continue to thrive. One thing we notice is that it tends to be the chain restaurants.

Why is that? Well, they've got the backing of big corporate money a lot of the time. They have the ability to advertise more than the local restaurants. More marketing equals more customers, which in turn keeps them busy and thriving.

Local Amarillo Favorite Turns 41

Well today, we get to celebrate a local restaurant that has been a part of Amarillo culture for 41 years now. Parents who brought their kids to this restaurant are now seeing their kids bring their grandkids there. La Frontera opened their doors back on August 31, 1985, and it's still open.

41 years. That's a long time for any one place to stay open. 20 years is a huge milestone for a lot of places, but 41 years? That's next level. They keep going because you keep supporting them. Those relationships matter for restaurants, and La Frontera prides itself on those relationships.

Taco Tuesday Deal To Celebrate

To thank Amarillo, La Frontera is throwing down an undeniable deal for Taco Tuesday, so if you're wondering where you're going to grab dinner tonight, you need to look no further than here. Taco Tuesday always brings out deals, but you won't see one as good as this.

That's right, you're looking at the best 3 for $5 deal ANYWHERE in the city today. The best part is, it's not just limited to tacos. Sure, you can get three crispy or soft tacos, but you could also mix and match and throw in a bean burrito or tostada. Look, I love my tacos, but tostadas? I'll tell you what, I might get six and you'll have to roll me home.

Happy birthday, La Frontera, and thank you for being a part of our lives for 41 years.