How Did Jessica Simpson Lose 40 Plus Pounds? [VIDEO]

Jessica Simpson revealed on Katie Couric's new show yesterday that she's lost more than 40 pounds although she wouldn't give an exact number.

She said, quote, "It's really not about the numbers. I've lost enough weight where I can pat myself on the back."

She also revealed her new Weight Watchers ad, which does not include a full body shot. That was her choice.

She said, quote, "I really didn't want it to be about my weight because I know that everybody has their weight and has their own issues and I really wanted it to be about the spirit of Weight Watchers and how I was feeling.

"And I wanted to talk directly to people. So I didn't want the big body reveal moment. It's just not really who I am. And Weight Watchers was on board with that, thankfully."

Here is a clip thanks to TMZ.