Anheuser-Busch will be rolling out a redesigned can for its iconic Budweiser brand this summer. Bud’s first updated look in ten years will feature more red then before, and will give more space to Budweiser’s bow-tie shaped logo.

Although Budweiser is still the number two best-selling beer in America — trailing only sister brew Bud Light — sales of Bud have fallen in each of the past two years, and industry insiders predict Coors Light will soon overtake it for the second spot. The redesign is part of an attempt to revitalize the brand.

Since it began selling cans in 1936, Budweiser has has featured 12 different designs. Budweiser’s bottles will remain unchanged.

[via Ad Age]

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