Marie Claire reports that uber-boy band of 2012 1 Direction will be pimping their band name on a new cologne/perfume. I'm not sure which yet, but probably both. Why shouldn't boys AND girls have the chance to smell like they've been chasing the sun?

The new fragrance aimed at their mostly-youthful fanbase is said to feature floral notes and will smell sweet, whatever that means. I'm not really up on fragrance terminology, as long as it doesn't smell like one of their pits, we're good. Not that some girls wouldn't like that, but we all have our foibles right?

Check out their Pepsi commercial with New Orleans Saint, Drew Brees.

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