The Museum of Texas Tech University (3301 4th Street) has a new exhibit highlighting, video games and how their popularity and marketing helped to globalize the world.

The exhibit runs from now until June 2019, and attending the museum is always free.

Included in the exhibit are many examples of video game ephemera contextualized to show the visitor how different games were marketed to different audiences. In other words, how the US and Japan made games the whole world loves and understands:

Video game packaging, posters, postage stamps, and consoles are all included in the exhibition. The intent is to look at games that were developed primarily for a local market, those that were developed with the intent of selling them around the world and those local games that found an international audience.

Fact is, video games are cultural touchstones that give disparate geographical locations a common language to speak to each other. No matter where you're from, chances are you know and love Mario, right?

For more information, visit the Museum of Texas Tech's website.

The exhibit runs from now until June 2019, and attending the museum is always free.