What's the most popular makeup brand in Texas? Well, let's just say we Texans don't come cheap, but we are on the level of California, New York and Florida.

The most popular beauty brand in Texas for 2016 is Anastasia of Beverly Hills, a premiere beauty brand known for its incredible highlighters and brow products. Of course 2016 WAS the year of perfectly groomed brows and emphasis on cheekbones.

Renee, Townsquare Media
Renee, Townsquare Media
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I have the Moon Child palette which I use obsessively, it's been a worthwhile investment to add to my collection.

Anastasia of Beverly Hills is the most popular brand overall in America, having grabbed a few majorly populous states.

Other popular brands that swept other states were Urban Decay, Too Faced, MAC and BareMinerals. Surprisingly, Arkansas favorite beauty brand was the budget e.l.f brand.

Here's a map that includes every state's beauty preferences, in case you're sending a gift certificate to a faraway friend this Christmas.

And here's a little video of Anastasia herself, talking about the importance of well-groomed brows:

 

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