Marketing is a passion of mine, so when I finally see a Texas Tech football coach who's building a clear brand for his football team, it absolutely fires me up.
The NCAA made two huge decisions today.
The first was that they are relaxing the rules around conferences having to have divisions, which doesn't matter in the short term for Texas Tech and the Big 12, but will be a much bigger deal in 2023 when they welcome Houston, UCF, BYU and Cincinnati into the conference...
You can argue the Joey McGuire Era at Texas Tech began 134 days ago when he signed on the dotted line and immediately got multiple commitments from players who wanted to join him at Texas Tech. But today is the day that McGuire officially becomes the coach...
The new Red Raider Football head coach will make appearances in 11 cities as part of the Wreck ‘Em Tour. Also appearing with McGuire is Texas Tech Athletic Director Kirby Hocutt
There was a lot of wringing of hands and gnashing of teeth from national pundits when Texas Tech head football coach Matt Wells was fired after the Red Raiders fell to 5-3 with a disappointing loss against Kansas State. The national yahoos said things like, "The Administration doesn't care about the players" and "They are still able to make a bowl, why fire him now?" --...
Read