MTV’s First Ever OMA’s Announced

MTV has announced the nominees for their first "O Music Awards", which will celebrate ONLINE music and culture.  (--Online is the "O" in the OMAs.) The categories include things like:   "Must Follow Artist on Twitter", "Best Music Hashtag Meme", "Fan Army FTW", "Best NSFW Music Video", "Best Innovative Music Video" and "Best Fan Forum".

(--The categories do require a little knowledge of modern Internet lingo.  For the ones above, NSFW is "Not Safe for Work", FTW is "For the Win" . . .)

 (--And a "meme" is basically any phrase that becomes common Internet slang through repetition.  An example of a recent hashtag meme would be "#winning.")

 For the more conventional categories:  Arcade Fire, Robyn, and OK Go are among the artists up for Best Innovative Music Video . . . and Radiohead, Kanye West and Lady Gaga are among the nominees for Best Innovative Artist. The nominees for "Fan Army FTW" include:  Justin Bieber's Beliebers, Lady Gaga's Little Monsters, Taylor Swift's Taylor Gang, Adam Lambert's Glamberts, and the Rihanna Navy.  What exactly is the Rihanna NAvy? You can check out all the nominees at OMusicAwards.tumblr.com.  (--And if you're really into this nonsense, you can follow the OMA Twitter account for updates.  The handle is @MTVOMA.) 

The winners will be determined by fan votes.  Voting is supposed to begin SOON, but as of last night it still hadn't started.  The winners will be announced during a live WEBCAST at OMusicAwards.com on April 28th.