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Lubbock's location of Chrome is moving from its iconic 19th Street location (2601 19th St) to a location on Slide Road. Chrome had taken over part of what used to be the Godbold Cultural Center many years ago, along with their neighbor, Cafe J.

I spoke to a very sweet employee on the phone this morning to get some more details. Chrome is moving to 6701 Slide Road in what used to be Rooms to Go, or if you're Lubbock ancient enough to remember what the heck a Godbold Cultural Center is- you may have known this location as Circut City.

I ask their reasoning for the move, and they said that they are excited about the new space to better serve their customers. Chrome has always been beautifully and thoughtfully designed and "merchandized" to use retail lingo. In other words, their displays are gorgeous and enticing. Don't go in and expect to come out empty-handed, you will fall in love with their clothing, shoes, home items, and accessories. I've bought way too many heels there over the years since they were, get this, in the South Plains Mall. Now I've really gone and aged myself.

Congrats on the move Chrome, and we can't wait to see what the new store will look like.