I love when movie theaters have fun events when a new release comes out. Whether it's a viewing party, a special guest or even a screening with one of the actors, these special events not only help promote the movie, but it's also great for movie lovers to learn more about the movie.

That was the case recently in San Antonio, Texas where, only in Texas, would a night at the movies come with popcorn, soda, and holy water! At a San Antonio theater, horror fans lining up for The Conjuring: Last Rites were greeted not just with posters and promo swag, but with an actual priest ready to bless them before the film began. The unusual event has quickly become one of spooky season’s most talked-about moments, giving moviegoers a mix of thrills, chills, and a little extra protection against the supernatural.

Of course, this being Texas, the reactions were as big as the promotion itself. Some horror fans thought the blessing and holy water made the screening even scarier, adding to the creepy fun of watching The Conjuring: Last Rites. Others weren’t so sure, with a few joking that if you need divine protection before the movie starts, maybe it’s a sign to stay home.

On TikTok, the video of the San Antonio screening quickly blew up, with comments ranging from “genius marketing” to “nope, I’m out.” One fan warned that horror movies can act like “gateways,” while another laughed that nothing says spooky season like getting blessed before grabbing your popcorn.

Whether you saw the blessing as creepy fun or a little too close to real life, one thing’s for sure: it definitely got people talking about The Conjuring: Last Rites. The latest chapter in the hit horror franchise continues the story of Ed and Lorraine Warren, the paranormal investigators who’ve faced everything from haunted dolls to demonic possessions.

From holy water to horror swag, fans got thrills before the opening credits even rolled. Whether you’re all in on the creepy fun or side-eyeing the idea of needing a blessing before a film, one thing is clear: spooky season in Texas is officially here, and it’s starting with a bang- and maybe a prayer.

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