How Ticketmaster Will Sell Taylor Swift’s Remaining 170,000 Eras Tour Tickets
Taylor Swift fans will still have a chance to see the singer on her upcoming Eras Tour.
Ticketmaster will use Ticketstoday to divide and distribute the remaining tickets. Ticketstoday is owned by Ticketmaster and operates the Ticketmaster Verified Fan Request platform.
According to the new report, fans who previously purchased tickets to Swift's since-canceled Lover Festival will receive priority in the queue.
"Participating fans will be sent an email requesting their credit card number and choice of tour seating options representing various price ranges and seat locations. Ticketmaster will then work to match fans with their purchase request and charge their card on file," Billboard reports.
The news of additional tickets comes after the announcement that Congress will hold a hearing following backlash surrounding Swift's pre-sale.
The Justice Department opened an investigation after fans experienced site interruptions and high fees as well as cancellations while trying to purchase tickets during the pre-sale.
Billboard reports The Eras Tour has already grossed $554 million just from pre-sales alone. It's expected to become the highest-grossing tour in U.S. history.
Before it's even begun, Swift's Eras Tour ranks as the sixth-biggest tour in the U.S. It is just $5 million away from joining the top five biggest tours.
The highest-grossing tour of all time is currently Ed Sheeran's Divide Tour, which totaled $776 million across its run between 2017 and 2019.