
Lubbock Emerges As Digital Media Hub With Governor Abbott’s Certification
Lubbock just landed a major win in the world of digital media, gaming, and animation. Governor Greg Abbott announced that Lubbock is now officially the second city in Texas to receive the Digital Media Friendly Texas Certified Community designation. What does that mean? It means the Hub City is being recognized as a top destination for video game development, animation, special effects, and extended reality (XR)—and that could mean more jobs, investments, and opportunities for local creative types!
This certification, awarded by the Texas Film Commission, puts Lubbock on the map as a prime location for digital content production. It’s the same kind of designation that’s helped cities across Texas grow in film, music, and tourism—and now, it’s Lubbock’s turn to shine!
Local leaders are thrilled. Speaker Dustin Burrows says this will bring more talent and investment to Lubbock, Senator Charles Perry calls it a “big win” for West Texas, and Mayor Mark McBrayer says it’s proof that Lubbock is serious about innovation and creativity.
One of Lubbock’s biggest assets is Texas Tech University, which continues to produce top-tier talent in digital media fields. With Tech’s resources and the city’s growing industry, Lubbock is quickly becoming a go-to spot for tech creators.
This certification doesn’t just put Lubbock on the radar for industry professionals—it also means more economic growth, more jobs, and more opportunities in the creative space. Whether it’s esports, animation, or virtual reality, the Hub City is stepping up in a big way!
Lubbock is ready to level up in the digital world—now, let’s see what happens next!
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