
Texans Rejoice With Coors Light’s Hilarious ‘Mondays Light’ Campaign
Here’s the story: Coors Light recently got roasted for what looked like a huge typo. Their ads—yes, even a massive one in Times Square—touted “Mountain Cold Refreshment,” except they misspelled it as “reFERSHment.” Classic, right? But plot twist—it turns out the whole thing was staged to launch their new limited-edition beer: “Mondays Light.”
Now, they’re leaning all the way in. Coors claims the typo was “an accident,” but they were clearly ready with a full-on ad campaign. Why? To let us buy a literal “case of the Mondays.” That’s right, they’re selling 12-packs of Mondays Light nationwide for a short time, and honestly, it feels like they made this campaign just for Texans.
Coors even backed it up with a poll that found 41% of people think the Monday after the Super Bowl is one of the worst days of the year. Can confirm—there’s nothing worse than rolling out of bed after a Sunday of BBQ, football, and maybe a few too many cold ones.
Here’s the kicker: Coors will run a special ad during the Super Bowl, and if you post a photo after seeing it, you could win your very own Mondays Light 12-pack! So, whether you’re watching the game at your favorite Lubbock bar or grilling in the backyard, keep an eye out for the ad and be ready to snap a pic.
Now, imagine walking into work the Monday after the Super Bowl and telling your boss, “I’ve got a case of the Mondays.” Bonus points if you’re actually HOLDING a case of Mondays Light.
So, stock up, Lubbock! Whether you’re surviving Mondays, football season, or just a long week, Mondays Light might be your new best friend. Check out CoorsLightMondays.com for more info and start embracing the reFERSHment!. Cheers, y’all!
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