Did Animal Crackers Really Need a Redesign?
I find it funny when companies bow to unnecessary pressure because of something that should really be irrelevant.
Nabisco's Animal Crackers have been a snack staple for generations. But recently, PETA, the People for the Ethical Treatment of Animals, had a serious problem with Animal Crackers.
The basic box design had been the same for over 110 years, with a few updates here and there. But for the most part, it had always stayed the same.
PETA waited until 2018 to say something about this. (Really, PETA? Shouldn't you have other things to worry about than a box of crackers?)
From Fortune Magazine:
PETA had written to Nabisco parent company Mondelez with a mockup design without bars and an explanation that circuses often mistreat animals. Illinois, where Mondelez has its headquarters, became the first U.S. state to ban circuses with elephant shows at the start of this year.
“The new box for Barnum’s Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows,” PETA Executive Vice President Tracy Reiman told the Associated Press.
Once again, this was a box of crackers; the "animals" in the box will still not be freed into the wild, but rather into the mouths of hungry people.
The things people worry about, you have to wonder about them sometimes.