Brazilian Store Owner Uses Robbery Footage for Genius Commercial. [VIDEO]

As the store owner says, "Rather than suck lemons, it is better to make lemonade with them." Although I think he means when life gives you lemons make lemonade, but its funnier his way. He is Brazilian after all.

Rony Meisler owns a store called Riserva in Brazil and had been robbed a few times. the cops hadn't found the culprits, and probably weren't going to. So rony made a brilliant decision to use the surveillance camera footage to make a commercial for his store. Loosely translated it says, "It's not necessary to break the window. Just come in! Inventory clearance: up to 40% off." Watch this piece of awesome here.