It's a wow! Crumbl Cookies is now open in Lubbock, with fresh-baked goodness in the Canyon West Center, next to Five Guys on Milwaukee Avenue.

They were bustling with activity when I got there, and have a tremendous story to share. These cookies come from a long line of fabulous cookie making. Browned just right around the crispy edges, a soft chewy center and about 100 different kinds of cookies  They have cookie flavors in their ice cream, too. Yum.

We spoke with one of the owners, Rob Higginson. "Crumbl was started in Logan Utah...a couple of young men going to college, they wanted to invent the world's best chocolate chip cookie, so they would bake cookies and then take them to places, do you like this one better than this one, and they just refined their formula and their cookie making skills until they came up with the world's best cookie," he told us. "They're great cookies, and everything's made fresh here."

His wife, daughter and son-in-law, who is a Texas Tech student, were all there making cookies. This is a real family business.

They showed us some wonderful hospitality and I got beautiful pictures. See our gallery below. They serve up take-out and delivery and are offering a free delivery day on Friday, April 24th, according to their Facebook page.

You can follow this link for more about Crumbl Cookies, or call them at 806-318-2444.

Welcome to Lubbock, Crumbl Cookies.