Sony just announced the full cancellation of the release of the controversial movie "The Interview" citing the potential threats of the cyber-hackers group Guardians of Peace. This follows the earlier announcement that the five top theater chains (including Cinemark, AMC and Regal) would be dropping the showing.

Let the conspiracy theories begin!

Here's my take.

Sure, the threats may be alarming. However, the Department of Homeland Security has said that there was "no credible intelligence to indicate an active plot against movie theaters."

With the movie industry rife with piracy (and perhaps because the movie may have proven to be a big dud at the box office), along with more and more consumers getting their theater entertainment on demand from the comfy confines of their living rooms, maybe this is a genius marketing experiment to see how much the movie houses must rely on the big theaters to generate revenue.

Maybe all the hype and free publicity will drive serious dollars in the VOD (video on demand) realm. Sony trying an unprecedented on-demand release may be just the catalyst for the release mold of future big-budget releases to consumers.

The Associated Press quoted Judd Apatow, Seth Rogen's friend and collaborator, as saying, "It is a disgrace. Will they pull any movie that gets an anonymous threat now?"

If it becomes known that this was indeed an experiment, it may well prove to be Hollywood's biggest gamble to date. Or it might prove to be turning point for the industry.

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