United Spirit Arena to be Renamed ‘United Supermarkets Arena’

The United Spirit Arena has a brand new name and sponsor. From now on it will known as the "United Supermarkets Arena." That's right after a news conference hosted by Texas Tech and United Friday confirmed the new partnership.

United will donate $9.45 million to the university to extend the naming rights for another 10 years. A Tech news release stated that some of those funds will be used to improve locker rooms for the men’s and women’s basketball teams, as well as film rooms and other facilities within the arena that have not been upgraded since its construction 15 years ago.

The money will also be used for scholarships and investments in the leadership academy.