Kliff Kingsbury is using social media to catfish his own players on Texas Tech's football team. You read that correctly. Kliff is catfishing.

According to this short video, he creates fake profiles with pictures of beautiful women. Then, he asks for friend requests from his players.

He believes the players know they're fake, but accept them anyway because the "women" are pretty. That way Coach Kingsbury can "keep up" with what his players are doing off the field.

It's a pretty ingenious way to keep tabs on your players and keep them from doing something that could damage their football or college careers without them even knowing about it. Damn, that man is smart.