Hundreds of people lined up on Thursday (July 12) for the Build-a-Bear Pay Your Age event held at the South Plains Mall.

The nationwide promotion allowed customers to buy any stuffed toy for the same price as their age. Normal prices range between $15 to $50. Customer participation was so successful that Build-A-Bear was forced to stop accepting customers in Lubbock, and nationwide, due to high demand.

Citing safety concerns, the company tweeted an "urgent update" just before 1 p.m. on Thursday saying no more people could get on line for the promotion.

Build-A-Bear is offering U.S. and Canadian Bonus Club members a time-sensitive voucher through their website due to the suspension of the promotion. Click here for more details. Build-A-Bear employees also handed out raincheck vouchers for a future purchase to those on line.